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The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319386751 | Date : 2016-12-16

Description :

PDF-378e7 | ​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i… The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Essentials Marketing William McCarthy Perreault PDF Ed108ccb0

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Essentials of Marketing: A Global-managerial Approach PDF




by William D.;McCarthy, E. Jerome Perreault : Essentials of Marketing: A Global-managerial Approach

ISBN : #0071169768 | Date : 2000

Description :

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by K. Bachanpal : Cases in Marketing and Strategy

ISBN : #938057455X | Date : 2014-01-01

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Unlimited Referrals Secrets Business Relationships PDF B839b038f

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by W. R. Cates : Unlimited Referrals : Secrets That Turn Business Relationships into Gold

ISBN : #1888970073 | Date : 1996-09

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PDF-0e610 | Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing “The Four Cornerstones of Referrals” –relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates’s easy-to-master referral-based selling techniques, readers: Work less and earn m… Unlimited Referrals : Secrets That Turn Business Relationships into Gold


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Strategic Market Management David Aaker Ebook PDF 5526df3a1

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by David A. Aaker : Strategic Market Management: European Edition

ISBN : # | Date : 2012-12-14

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PDF-d4c57 | The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate an… Strategic Market Management: European Edition


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Operations Management Marketing Strategy PDF Fd9a0ee1c

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Operations Management/Marketing Strategy Management PDF




by Terry Hill : Operations Management/Marketing Strategy Management

ISBN : #023054262X | Date : 2006-10-19

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Strategic Internet Marketing Susan Dann PDF 68095e148

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by Susan Dann : Strategic Internet Marketing

ISBN : #0471343005 | Date : 2001-08-20

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Strategic Internet Marketing by by Susan Dann

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Marketing Strategy Course Fall 2004 PDF 238ab3a3a

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(WCS)Marketing Strategy Course Fall 2004 PDF




by Jeffrey BXS Online-Stoltman : (WCS)Marketing Strategy Course Fall 2004

ISBN : #0471892394 | Date : 2005-01-21

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(WCS)Marketing Strategy Course Fall 2004 by by Jeffrey BXS Online-Stoltman

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Contemporary Strategic Marketing Ross Brennan PDF Cdbc035b3

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by Ross Brennan : Contemporary Strategic Marketing

ISBN : #0333981189 | Date : 2002-10-03

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PDF-26e4a | In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. It provides students with the solid intellectual foundations they need through comprehensive coversage of the traditional and contemporary elements of strategic marketing. Through original rea… Contemporary Strategic Marketing


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Contemporary Strategic Marketing by by Ross Brennan

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Summary Experiential Marketing Analysis Schmitts Ebook PDF 3a526a9d2

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by BusinessNews Publishing : Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book

ISBN : # | Date : 2013-02-15

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PDF-e2cf0 | The must-read summary of Bernd Schmitt’s book: “Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands”.This complete summary of the ideas from Bernd Schmitt’s book “Experiential Marketing” offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational de… Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book


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