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by Harvard Business Review : HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

ISBN : #1633694585 | Date : 2013-03-12

Description :

PDF-26f9a | Learn why bad decisions happen to good managers―and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and… HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)


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by Seth Godin : Purple Cow, New Edition: Transform Your Business by Being Remarkable

ISBN : #1591843170 | Date : 2009-11-12

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PDF-c91b7 | The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable produc… Purple Cow, New Edition: Transform Your Business by Being Remarkable


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by M. Calogridis : Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

ISBN : #1349603856 | Date : 2014-01-14

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by Kenneth Simmonds : Strategy and Marketing: A Case Approach

ISBN : #0860036456 | Date : 1986-04

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by LOWE : International Marketing Strategy Ev

ISBN : #1844802094 | Date : 2004-09-16

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by Philip Kotler : Transformational Sales: Making a Difference with Strategic Customers

ISBN : #3319206052 | Date : 2015-08-27

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PDF-8760b | ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meanin… Transformational Sales: Making a Difference with Strategic Customers


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by Harvard Business Review : HBR’s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “What Is Disruptive Innovation?”) (HBR’s 10 Must Reads)

ISBN : #1633694623 | Date : 2016-11-01

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PDF-0d14a | A year’s worth of management wisdom, all in one place.We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, this volume brings the most current and important m… HBR’s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “What Is Disruptive Innovation?”) (HBR’s 10 Must Reads)


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by Kenichi Ohmae : Borderless World Power and Strategy In The

ISBN : #0006383645 | Date : 1994-03-29

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by Don Peppers : One to One B2B: Customer Development Strategies for the Business-to-business World

ISBN : #1841123129 | Date : 2001-11-06

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PDF-37ac4 | In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front–burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge–based selling, and new modes of compensation. They squarely tackle the question of how much technology is too much, arguing that one shouldna t ask “How can you… One to One B2B: Customer Development Strategies for the Business-to-business World


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by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

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by MIKE ADAMS : The Intrepid CEO

ISBN : #192514433X | Date : 2015-11-27

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PDF-e16c9 | Business leadership is just not the same as sales leadership and in today’s business world you need to know both. Those who understand the difference experience a dramatic shift in performance and results. Packed full of tactics and insights, The Intrepid CEO explores what every business leader must know to future-proof sales and dominate their field. The Intrepid CEO takes an unorthodox deep dive… The Intrepid CEO


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by Businessnews Publishing : Summary: The Long Tail: Review and Analysis of Anderson’s Book

ISBN : #2511048930 | Date : 2016-09-16

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: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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: Innovation in Pricing: Contemporary Theories and Best Practices

ISBN : #1138738271 | Date : 2017-08-06

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PDF-f2661 | Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pricing builds on the su… Innovation in Pricing: Contemporary Theories and Best Practices


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Researching Industrial Markets: How to Identify, Reach, and Sell to Your Customers PDF




by Alan Krigman : Researching Industrial Markets: How to Identify, Reach, and Sell to Your Customers

ISBN : #0876647522 | Date : 1983-09

Description :

PDF-7662c | This reference work has been designed for the busy industrial manager who must decide what type of product to sell, its market, and other aspects of marketing strategy…. Researching Industrial Markets: How to Identify, Reach, and Sell to Your Customers


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[Pub.92ULL] Researching Industrial Markets: How to Identify, Reach, and Sell to Your Customers PDF | by Alan Krigman


Researching Industrial Markets: How to Identify, Reach, and Sell to Your Customers by by Alan Krigman

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